New Makeup Releases in July - Hot or Not?

Welcome back to another 'Hot or Not' review of new releases of makeup products. If you fancy finding out what new beauty products have been revealed this July, then keep on reading to find out!

Kylie Cosmetics

Instagram / Kylie Cosmetics
Kylie Jenner kicked off July with the tease of her new summer collection titled 'Under The Sea'. This collection includes the 'Under The Sea' eyeshadow palette, which contains 4 mattes, 6 shimmers and 2 pressed glitters, all in gorgeous summery shades of green, pink and bronze. There are also 4 brand new 'Shimmer Eye Glazes' in 'Deep Sea Dreams' (pink), 'Night Swim' (champagne), 'Aqua Mama' (teal), and 'Ocean Child' (gold). This product claims to be a semi-powder semi-cream texture to provide ultimate pigment.

If you're not into eye makeup, then perhaps the new lip products will suit your needs. First off, we have 3 new bullet lipsticks; 'Endless Summer' (metallic coral), 'Paradise Please' (matte berry pink), and 'Beach Bum' (matte peachy nude). Secondly, there's 2 shades in the new liquid lipstick formula called the 'Lip Blush', which has a matte finish but is creamy in texture, making it very comfortable to wear on the lips. Finally, there's a nude gloss in her 'High Gloss' formula, which is very sheer in pigment, but provides an ultra-glossy finish to the lips.

PRICES
$42 - Eyeshadow palette
$20 - Eye glaze
$17 - Lipsticks
$16 - Lip glosses
$16 - Lip blush
$45 - Lip bundle (3 bullet lipsticks)
$40 - Lip bundle (2 lip blushes and 1 lip gloss)
$52 - eyeshadow palette and 1 shimmer eye glaze of your choice
$65 - 5 shimmer eye glazes
$100 - Eyeshadow palette and 4 shimmer eye glazes
$185 - Entire collection

RELEASE DATE
10th July

WHERE
Kylie Cosmetics

HOT
  • LOVE the packaging, it's super cute and very summery! It reminds me of 'The Little Mermaid'.
  • The colours in the eyeshadow palette, I feel, are very unique and different to other palettes that are already on the market. If customs fees didn't exist, I would definitely purchase this palette.
  • The shimmer eye glazes are what stand out for me, as there aren't many products like these out there. They look super pigmented and worth the price tag.
  • I want each and every one of the bullet lipsticks. They look so dreamy!
  • Similarly, the 2 shades of the 'Lip Blushes' look like they would suit so many different skin tones, and the formula sounds very interesting. The website describes it as a 'sheer wash of colour with creamy application' whilst offering a matte finish.

NOT
  • Honestly don't have anything to fault about this collection. To me it's something fresh the makeup community hasn't seen for a while!
  • Limited edition.

VERDICT = HOT
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Kylie Skin

Instagram / Kylie Skin
Kylie Jenner has expanded her skincare line with a new launch of body products! The item that catches my attention the most is the 'Broad Spectrum SPF 30 Sunscreen Oil', as it claims to protect the skin from the sun's UV rays, as well as moisturising the skin with coconut oil, shea butter and grape and sunflower oil. There's also the 'Coconut Body Lotion' and the 'Coconut Body Scrub'.

PRICES
$32 - Sunscreen
$24 - Body lotion
$26 - Body scrub
$82 - Full collection

RELEASE DATE
22nd July

WHERE
Kylie Skin

HOT
  • Great that she's quickly expanding her skincare range to the body.
  • Always love SPF products, especially one that nourishes the skin whilst protecting from the sun's rays.
  • Love the ingredients used in the products, everything sounds so hydrating and beneficial for the skin.

NOT
  • Expensive in comparison to other body care ranges from other brands. It makes you wonder what do you get for the extra money? Personally, I'll stick to the drugstore.

VERDICT = NOT
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KKW Beauty

Instagram / KKW Beauty
KKW's latest collection; 'Sooo Fire', includes a 10-pan eyeshadow palette filled with warm oranges, cranberry's and rich browns. Alongside are 3 eyeliners and 3 glosses which are a new formula, claiming to leave the lips looking 'glass-like'.

PRICES
$45 - Eyeshadow palette
$18 - Lip glosses
$10 - Eyeliners

RELEASE DATE
19th July

WHERE

HOT
  • Beautiful eyeshadow shades.
  • Love that the collection includes eyeliners, as they're such an underrated product.
  • Love that the eyeliners and lip glosses match the vibe and colours of the collection.

NOT
  • Nothing.

VERDICT = HOT
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MAC


If you love to treat yourself every now and then to a MAC lipstick, then this launch is definitely for you! MAC is releasing a 'Love Me' collection which will include 23 lipsticks in all different shades of nude in a satin finish.

PRICE
£17.50

RELEASE DATE
1st August

WHERE

HOT
  • A shade for everyone.
  • So happy it's a satin finish, I don't like matte lipsticks and that's the only formula that brands seem to release now a days.

NOT
  • Nothing.

VERDICT = HOT
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Natasha Denona

Instagram / Natasha Denona
Luxury brand Natasha Denona have announced they will be releasing brand-new shimmery liquid eyeshadows in 5 shades of bronze, gold and deep purple.

PRICE
£22

RELEASE DATE
16th July

WHERE

HOT
  • The colours are stunning.
  • Swatches online look beautiful.
  • Decent amount of product for price.
  • Not mad at the price.

NOT
  • Would love to see them expand the range into more pinks, silvers and cranberry's.

VERDICT = HOT
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Makeup Revolution

Instagram / Makeup Revolution
Makeup Revolution have released yet another collaboration, this time with Jack! His eyeshadow palette contains a few brighter shades of blue and coral, whilst also sporting hues of brown and burgundy, with a good mix of shimmers.

PRICE
£10

RELEASE DATE
Out now!

WHERE

HOT
  • Nice that there's a real mix of neutral and brighter colours.

NOT
  • Not a fan of the packaging, but that's a personal thing.

VERDICT = HOT if you're a fan of his, if not I'd pass
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Zoeva

Instagram / Zoeva Cosmetics
After seeing multiple teases online, it has finally been revealed that Zoeva's newest collection will be inspired by 'summer's glow', and will include a mini eyeshadow palette, marble bronzers and blushes and 4 liquid illuminating drops.

PRICES
£15 - Eyeshadow palette
£16.50 - Blushes / bronzers
£16.50 - Liquid highlighters

RELEASE DATE
Out now!

WHERE

HOT
  • Love the look of the 'Soft Sun Glow Lights', as no brand has really been able to fully dupe the Hourglass versions, plus they're literally half the price.
  • Shades of the liquid highlighters look nice.
  • Prices are very reasonable.

NOT
  • Eyeshadow palette isn't too dissimilar from the mini cocoa blend palette.
  • Shame that it's limited edition, because if the products are really good, then you won't be able to repurchase once you've ran out / try a different shade.

VERDICT = HOT
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Fenty Beauty

Instagram / Fenty Beauty
Fenty Beauty are releasing a new primer and it's all about keeping your base matte for the summertime heat!

PRICE
£24

RELEASE DATE
15th August

WHERE

HOT
  • Love that it's a matte primer.

NOT
  • Would have liked this release earlier on in the summer because summer is a key time for people, particularly with oily skin, to stay matte.

VERDICT = HOT
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Natasha Denona


Instagram / Natasha Denona
Natasha Denona are also releasing 2 new mini eyeshadow palettes. This time it's a mini-version of her famous 'Tropic' palette, as well as the brand new 'Coral' palette.

PRICE
£41

RELEASE DATE
8th July - Mini Tropic
3rd August - Coral

WHERE
Cult Beauty

HOT

  • Unique colours.
  • Practical for travelling or on-the-go.

NOT
  • £41 for 5 colours is so extortionate. I'd want it to do my washing and cook me tea for that price. Even more annoying because it's only $25 or €25.
  • Can't create a full look with the 'Tropic' palette, and for £41 I would like to think you could use the whole palette to create multiple different looks.

VERDICT = NOT
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Elf

Instagram / Elf Cosmetics
US brand Elf have released a new skincare and beauty line inspired by watermelon and jelly (odd combination, I know). The collection includes jelly blushes, face and eye glosses, a primer, a moisturiser, a cleanser, lip glosses and a big powder brush.

PRICES
$8 - Watermelon cleanser
$8 - Water gel moisturiser
$10 - Dew primer
$6 - face and eye glosses
$6 - Flush blushes
$5 - Lip glosses
$15 - Mini dew primer, mini gloss and mini eye/face gloss
$8 - Stipple brush

RELEASE DATE
Out now!

WHERE
Elf

HOT
  • Cute packaging.
  • Cheap prices.

NOT
  • Nothing extraordinary.
  • Glosses look like the ones we had when we were children that came free in magazines.
  • Does anyone actually use face and eye glosses?
  • The brush looks nice, but confused what product in this collection you would use it with.

VERDICT = NOT
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Makeup Revolution





Instagram / Makeup Revolution
Makeup Revolution can do no wrong, as they have now expanded their range into nails! The initial collection includes nudes, pinks, reds, greys and neons. The formula claims to include avocado oil to help nourish nails whilst making them look fabulous.

PRICES
£3

RELEASE DATE
17th July

WHERE
Revolution Beauty
Superdrug

HOT
  • Love the huge array of colours, undertones etc.
  • Packaging looks high end.
  • Super affordable.
  • Love that there's a red collection, pinks, neons etc.

NOT
  • Would love for them to bring out a gel-like formula.
  • Would love a base and top coat.
  • Would love a pastel collection.

VERDICT = HOT
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Charlotte Tilbury


Instagram / Charlotte Tilbury Website
Charlotte Tilbury's newest launch is a twist on her beloved 'Pillow Talk' lipstick. The new and improved 'Pillow Talk Diamonds' is a glittery, shimmery lipstick that looks amazing on every skin tone!

PRICES
£24

RELEASE DATE
Out now!

WHERE
Charlotte Tilbury
Cult Beauty

HOT
  • Such a nice twist on a cult-favourite product.

NOT
  • Nothing.

VERDICT = HOT but not a necessity
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Anastasia Beverly Hills

Instagram / Anastasia Beverly Hills
The time has finally come for Anastasia Beverly Hills to release a liquid foundation! It will come in 50 shades, and claims to provide medium coverage and set to a natural finish, which is right up my street.

PRICES
$38

RELEASE DATE
4th August

WHERE
Anastasia Beverly Hills

HOT
  • Finally a liquid foundation!
  • Medium coverage and not full, meaning the coverage can be built up or sheered out, which is such a nice change from always being handed full coverage foundation launches.
  • 50 shades!

NOT
  • Quite pricey.

VERDICT = HOT
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Makeup Revolution

Instagram / Makeup Revolution
Makeup Revolution are bringing blush back, with 12 new and improved shades, ranging from deep corals, peaches and classic pinks.

PRICE
£3

RELEASE DATE
Out now!

WHERE
Revolution beauty
Superdrug

HOT
  • Love that there's a large variety of shades for different skin tones to choose from.
  • The packaging is minimalistic, whilst maintaining a highend look.
  • Very affordable.
  • Love the look of the light peachy one.

NOT
  • Nothing.

VERDICT = HOT
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Anastasia Beverly Hills


Instagram / Anastasia Beverly Hills
Anastasia Beverly Hills will be releasing a new liquid eyeliner this August. It claims to be 'ultra-black' and have a matte finish.

Launching alongside will be 2 new loose highlighters in 'Vegas' (champagne) and 'Peach Fizz' (golden peach).

PRICES
$18

RELEASE DATE
15th August

WHERE
Anastasia Beverly Hills

HOT
  • Nice slim packaging.
  • Nice nib.
  • Pretty highlight shades.
  • Good to see them continuing to expand their loose highlighter shades.

NOT
  • Would be cool to see them expand the colour range of the eyeliner in the future.

VERDICT = HOT
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Urban Decay



Urban Decay Cosmetics Website
Urban Decay are bringing us a new base collection! There will be 50 shades of the 'Stay Naked' foundation, which claims to be waterproof, medium coverage with a natural-matte finish. There will also be 25 shades of the 'Correcting Concealer', which has a curved doe-foot applicator and offers a semi-matte finish. The 'Pro Customiser Colour Correcting Fluid' will be in white or red and is meant to cancel out dark circles and highlight areas you want to brighten up. Finally, the 'Vice Lip Chemistry' is a long-lasting lip tint that comes in a universal shade and is supposed to alter according to your pH levels.

PRICES
£29.50 - Foundation
£20 - Concealer
£20 - Customisers
£19 - Vice lip oil

RELEASE DATE
18th July

WHERE
Boots
Debenhams

HOT
  • Plastic packaging means it's lightweight and less likely to break if you take it travelling.
  • On the lower end of high-end prices.
  • Love that its medium coverage and a natural-matte finish.
  • Fab that there's 50 and 25 shades.

NOT
  • Nothing.

VERDICT = HOT
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Charlotte Tilbury

Instagram / C Tilbury Makeup
Charlotte Tilbury is working hard this July to bring us so many new launches, one of which is a new foundation! There will be 44 shades of the new 'Airbrush Flawless Foundation', which claims to be long-lasting, full coverage and natural looking.

Launching alongside will be the 'Magic Vanish Colour Correctors', a product that will help mask dark under-eyes. They will be available in 'Fair', 'Medium', 'Tan' and 'Deep'.

PRICES
£ TBA
£ TBA

RELEASE DATE
August / September

WHERE
Charlotte Tilbury

HOT
  • Love the sound of the foundation, sounds lightweight, perfect finish and perfect formula.
  • I'm definitely going to be trying out the corrector, because it sounds exactly what I'm looking for!
  • Great shade selection.

NOT
  • Nothing.

VERDICT = HOT
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Revolution Skincare

Instagram / Revolution Skincare
Revolution Skincare have listened to their customers and have collaborated for a second time with Jake Jamie! This second drop will include the 'Avocado Face Mask' which is formulated to gently exfoliate, leaving the skin soft and smooth, whereas the 'Dragon Fruit Face Mask' is made to hydrate dry skin as it contains vitamin E and cocoa butter, which are key ingredients towards getting moisturised skin. Finally, we have the 'Revitalising Essence Spray', which is essentially a hydrating mist.

PRICES
£8 - Masks
£6 - Spray

RELEASE DATE
24th July

WHERE
Revolution Beauty
Superdrug

HOT
  • Great brand initiative that they listened to their customers who loved the first collaboration so moved forward with creating a second line.
  • Great that the products aren't repeating what has already been released.
  • All sound great for the skin.
  • Affordable skincare.

NOT
  • Nothing.

VERDICT = HOT
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I Heart Revolution



Instagram / Makeup Revolution
This delicious launch from I Heart Revolution will have your mouth watering. The Avocado, Chilli and Pizza palettes look good enough to eat with their shades matching the food.

PRICES
£10

RELEASE DATE
Out now!

WHERE
Revolution Beauty

HOT
  • Cute packaging.
  • Interesting colour selection.

NOT
  • Nothing.

VERDICT = HOT
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Thank you so much for reading my reviews on whether the new beauty products announced this July are worth your money or not. I hope I helped you make some tough decisions!

I hope to see you next time.

xoxo - Amelia

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