So, if like me, you want to see what new makeup has been released during January, then keep scrolling to find out!
Fenty Beauty:
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| Instagram / Fenty Beauty |
On 2nd January, Fenty Beauty took to Instagram to unveil what they have been working on for the past year, and showed us new concealers, powders, brushes and sponges that will be made available to consumers on the 11th January. Alongside the new launches, Rihanna has ensured that 10 new shades of the already existing 'Pro Filt'r' foundation will launch also, bringing the total number of shades up to 50.
£19 - Concealer
£24 - Powder
£26 - Powder brush
£19 - Concealer brush
£16 - 2 sponge set
- The concealer will be available in 50 shades. Yes, you did read that right, 50 shades! I believe this is a first from a beauty brand to bring out this many concealer shades at once, and I hope other brands follow suit.
- There will be 8 shades of the loose setting powder, suitable for all skin tones.
- The powder claims to have no flashback, making it ideal for flash photography as well as everyday use.
- High standard of shade ranges across the board, making it a very inclusive brand for all skin tones and undertones.
- The brushes are made with synthetic hair which I'm personally not a lover of, but if you are, then these will be perfect for you!
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Morphe:
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| Morphe UK Website |
On the 1st January, Morphe posted a picture suggesting they were to be coming out with complexion products. Although the brand already had an existing concealer, they decided to rebrand, redo and relaunch new foundations, concealers, powders and primers in a range of shades.
£18 - Foundation
£12 - Primer
£9 - Concealer
£12 - Powder
- The foundation will be available in 60 shades, ranging from very fair to dark with medium shades in between.
- The concealer has also been produced in 30 shades, meaning there should be a few shades to choose from to be able to highlight and contour with.
- The powder is accessible in 12 shades, which is a surprisingly better range than most other brands, especially those from the drugstore.
- Overall, it seems to have an inclusive shade range, which I'm glad to be seeing more of in the new year. The products are also good value for money.
- It's a full coverage foundation, which isn't my favourite, as I much prefer a light weight foundation that's of a more buildable coverage. I wish more companies would bring out lighter matte foundations, or conversely, bring out a wider variety rather than either 1 matte or 1 dewy foundation.
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MAC:
Instagram / Mac Cosmetics
MAC already have two 'Hyper Real Glow' highlighting palettes currently available, however, earlier on this month it was revealed that two new shades are being added to the family! The existing shades are 'Get it Glowin'', featuring golden tones, and 'Flash + Awe', which is perfect for pink highlight fans. The new shades 'Get Lit' and 'Shimmy Peach', will pull more iridescent and deep bronze respectively.
£35
- The new palettes are designed for more fair and deeper skin tones, making the range more inclusive.
- Cannot find fault!
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Benefit:
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| Instagram / Benefit Cosmetics UK |
PRICES
£18.50 - Liquid liners
£16.50 Pencil eyeliner
RELEASE DATE
4th January
WHERE
Benefit
Boots
Look Fantastic
Cult Beauty
HOT
- The liquid liner is in black and brown, which is a staple for many people, and always in demand from consumers.
- Companies lack brightening eyeliners, so it's well overdue!
NOT
- Would be nice to see more shades of the liquid and pencil eyeliners in the future, perhaps in colourful, neutral and metallic shades.
VERDICT = HOT
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Hourglass have revealed that the next product they are launching is a liquid foundation. It has bold claims of being full coverage with a natural finish, and also being water, transfer and swear proof for 24 hours.
Hourglass:
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| Instagram / Cult Beauty |
PRICES
£51
RELEASE DATE
25th January
WHERE
HOT
- I like that the finish is natural and not fully matte or fully dewy, as it makes a nice change and it well on-brand.
- 32 shades is a good start, but more should be added, and not as an afterthought.
NOT
- Diabolical undertones in their shade range. The 'fair' shades are not even that pale, and all pull more pink, with only the darker shades having yellow undertones, meaning I will not be able to purchase this foundation as I am fair with more neutral-yellow undertones.
- The price is also very expensive.
VERDICT = NOT
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URBAN DECAY:
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| Instagram / Urban Decay Cosmetics |
Urban Decay announced that they would be coming out with some new and updated eyebrow products this January. The 'Street Style' collection will feature 4 different products in 7 different shades. This will include: the 'Double Down Brow', a waterproof and oil resistant pomade; the 'Brow Blade', a waterproof pencil with a brush tip on the other end to gain hair-like strokes; the 'Brow Finish', a brow gel; and finally, the 'Brow Endowed', a dual ended brow primer and tinted brow gel.
PRICES
£20 - Double Down Brow
£18 - Brow Blade
£17 - Brow Finish
£18 - Brow Endowed
RELEASE DATE
15th January
WHERE
Debenhams
Look Fantastic
Feel Unique
HOT
PRICES
£20 - Double Down Brow
£18 - Brow Blade
£17 - Brow Finish
£18 - Brow Endowed
RELEASE DATE
15th January
WHERE
Debenhams
Look Fantastic
Feel Unique
HOT
- I love that there's 7 shades, great for blondes, redheads and darker hair, meaning everyone is included.
- Their pricing is in line with other companies who focus on brow products.
- Furthermore, they are really reasonably priced, seeing as many of the products are multi-functional with multiple shades and come with additional tools.
- Sleek packaging.
NOT
- Cannot find fault with the collection!
VERDICT = HOT
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Kat Von D:
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| Instagram / Kat Von D Beauty |
Kat Von D is well known for their already existing contour palettes, featuring 6 shades of tones to highlight and contour the skin, however, the brand has now revealed it will be coming out with new contour and highlight duos! They will be much more suitable to travel with, and more realistic, as who actually uses all 6 shades in contour kits anyway? Kat Von D has finally provided a product I have been long awaiting for, as I've always been on the hunt for the perfect contour and highlight duo, and at last my search is over!
PRICES
£21
RELEASE DATE
HOT
- Nice sleek packaging which is on-brand.
- I love that finally a brand has released contour and highlight duos rather than big palettes, as I have never seen the point in them as one person will never use all the shades as they're targeted at different skin tones.
NOT
- Need more than 3 shades, which I hope she launches more in the future, but if she does, then it begs the question; why didn't see do it to begin with?
VERDICT = HOT but disappointing shade range
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Kylie Cosmetics:
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| Instagram / Kylie Cosmetics |
Kylie Jenner's makeup brand, Kylie Cosmetics, revealed they will be releasing new bronzers, blushes, highlighters and bullet lipsticks this January. The powder products will feature an improved formula and packaging compared to the ones already available.
PRICES
$18 - Blushes
$18 - Bronzers
$20 - Highlighters
$17 - Lipsticks
RELEASE DATE
HOT
- I love the new packaging, as I find it looks more highend than her previous cardboard containers.
- They're slightly cheaper than her previous blushes, bronzers and highlighters.
- Great shade range.
- I love that the lipsticks are creamy and not matte.
NOT
- I would love to see her expand and add even more colours, tones and shades!
- Make a UK website so we don't have to pay a fortune in shipping and taxes.
VERDICT = HOT
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Kat Von D:
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| Instagram / Kat Von D Beauty |
As well as the powder contour and highlight duos, Kat Von D beauty will also be releasing a 'Lock-it' powder foundation, that is meant to be full coverage and will come in 24 shades.
PRICES
£28
RELEASE DATE
HOT
- On brand packaging with the black stamp logo.
- I like that its a full coverage powder and not a sheer setting powder.
NOT
- I personally dislike the shade range, as I feel the jump between the lighter shades is far too large, and as a result I believe none of the powders will match me. This is becoming a recurring theme this month, but, once again more focus on other skin tones in needed.
- £28 is really expensive for one powder.
VERDICT = The product itself is HOT, but the shade range is nowhere near good enough
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Zoeva:
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| Instagram / Zoeva Cosmetics |
Growing brand Zoeva have announced their new range is inspired by history, and aptly named it their 'Heritage' collection. It will feature an eyeshadow palette, eye crayons and a highlighter.
PRICES
£17.50 - Palette
£9.50 - Eye crayon
£10.50 - Highlighter
RELEASE DATE
HOT
- I'm a history nerd so I personally fell in love with the Greek style packaging as soon as I saw it!
- I love the colours chosen for inside the palette with the mix of mattes and shimmers equalling out perfectly in my opinion. I also appreciate that it's not another warm toned palette.
- It's basically my perfect palette!
NOT
- Would love to see more shades of the eye crayon.
VERDICT = HOT
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Kylie Cosmetics:
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| Instagram / Kylie Cosmetics |
Kylie recently gave us a sneak peak at her Valentine's Day collection, and it did not disappoint. It will contain an eyeshadow palette featuring pink hues, and 3 lip kits including one matte liquid lipstick, a complimenting lipliner, and lip-gloss.
PRICES
$45 - Eyeshadow palette
$42 - Lip trio
$42 - Lip trio
RELEASE DATE
HOT
- On theme with Valentine's Day.
- Cute packaging.
- Nice colours chosen for both the palette and lip kits.
NOT
- I don't like her matte lipstick formula and wish there was a velvet option available for the kits.
VERDICT = HOT
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Revolution:
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| Instagram / Makeup Revolution |
Revolution release new products every week, and this time is was announced they would be coming out with liquid eyeshadow duos. I have been waiting for Revolution to make their own version of Stila's liquid glitter eyeshadows, and now they have! I cannot wait to get my hands on them!
PRICES
HOT
- Perfect, everyday wearable shades.
- Love that you get 2 shades in 1 container.
- Extremely reasonably priced.
NOT
- No fault found, excited for them to launch more colours.
VERDICT = HOT
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Revolution:
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| Revolution Beauty Website |
Revolution Beauty have also come out with new baking and setting powders, a new edition to their every-growing range of products. Both powders come in 10 different shades, ranging from white, to banana to deep dark. If a drugstore brand can accomplish inclusivity, then there is no excuse for higher end brands to miss the mark.
PRICES
£5 - Baking powder
HOT
- Good shade range, they listen to what the market wants.
- Like that they brought out both versions of the powder, as not everyone likes to bake and not everyone likes to set their whole face.
- Simple, sleek packaging.
NOT
- Nothing to fault.
VERDICT = HOT
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MAC are coming out with 3 new eyeshadow palettes! 'Its Designer' will be a colourful array of shades, whilst 'Flame Boyant' will be warm toned and 'Nude Model' will feature cooler brown tones.
PRICE
£39
RELEASE DATE
Early Spring
WHERE
MAC
Debenhams
John Lewis
Look Fantastic
HOT
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MAC:
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| Instagram / Dominic MUA |
PRICE
£39
RELEASE DATE
Early Spring
WHERE
MAC
Debenhams
John Lewis
Look Fantastic
HOT
- Love that there's 3 different palettes to choose from, as not everyone wants another warm toned palette in their collection, but for some who are starting out it would be perfect. Personally, I love the cooler toned of the three, and I cannot wait to get my hands on it!
- The pigmentation in swatch photos looks very promising, but as we know, you can't rely on swatches.
NOT
- No quarrels.
VERDICT = HOT
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Huda Beauty:
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| Instagram / Huda Beauty |
On the 28th January, Huda Kattan revealed on her Instagram 5 new shades of her 'Matte & Metal Melted Eyeshadows'. The already existing product is simply put, a duo ended liquid shadow. One side features a matte colour, and the other a shimmery version.
PRICE
£22
RELEASE DATE
12th February
WHERE
HOT
- Love that she's expanded the shade range to feature some more unusual colours like the mint green, as well as some classic shades like pink and brown.
- Fair price for a duo product.
NOT
- Nothing to complain about.
VERDICT = HOT
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Thank you for reading my first monthly beauty updates post! I hope I helped to inform you on what's new this month in the makeup world, and helped you decide what products will be worth your money and which ones are complete duds.
I hope to see you next month!
xoxo - Amelia
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